Why Plush…?

They are more than just places where life happens – locations are frames of reference for culture, containers of context for perception, real-world stages for stories to unfold and take shape.

We also believe that beauty is in the eye of the beholder – mostly fading with time. What we care about is character, which persists, adapts, develops, and renews.

In building our portfolio, we attempt to express these beliefs. We seek the beauti­ful as much as the quirky, the lavish but also the minimal, the exclusive as well as the humble.

Voor ons is Plush al het bovenstaande. Plush is zowel echte luxe als eenvoudige elegantie. Pluche is zowel een voorrecht als een noodzaak. Pluche is een afgebakende ruimte, creatief gevormd en aangeraakt, wat op zijn beurt creativiteit op steeds nieuwe manieren inspireert en stimuleert.

Pluche is karakter, gevormd door ziel.

Our locations and our members form both a collection and a community, serving as cultural network nodes of our time. An international switchboard where creativity meets real estate, and where 2+2 does not always equal four, but seven, eleven — or even 74.