The MMM Ripa at Bruneck Castle, once the summer residence of the prince-bishops, is dedicated to mountain peoples from all over the world - Asia, Africa, South America and Europe - as well as their culture, religion and tourism. Since the mountain culture is particularly reflected in the everyday life of the mountain people, the “heritage of the mountains”, which has ensured survival high up in the mountains for thousands of years, is brought closer to museum visitors through homes, films and encounters. Modern alpinism is 250 years old. But people have been living in the mountains for more than 10,000 years. First as a hunter, then as a shepherd and to this day as a farmer and cattle farmer. Between valley floors and summer pastures, they have developed their respective mountain culture, which, in contrast to urban culture, is based on personal responsibility, renouncement of consumption and neighborly help. Reinhold Messner dedicates his museum in the South Tyrolean Puster Valley to this way of life - different from place to place and yet similar. Surrounded by mountain farms, with a view of the touristically successful Kronplatz, the rural Ahrntal and the Zillertal Alps, it is the ideal location for the MMM Ripa (Tibetan: ri = mountain; pa = human).