Overlooking the Bay of Naples, this majestic property rises sheer above the sea on a cliff. With arguably one of the greatest views in the world and a splendor rarely seen, both inside and outside, Villa Astor has quite rightfully been labeled “Paradise”. With a long history that can be traced back to the 1st century A.D., when Agrippa Postumus, grandson of Emperor Augustus, first made it his residence, Villa Astor has long been a home and a destination for the rich and noble.
Purchased by one of the wealthiest men at the time, Lord William Waldorf Astor, in 1905, the Villa became his passion project as he enlarged the territory and designed a splendid garden at the back of the house where a Dominican monastery once stood. His final addition to the property was the “Pompeiian” villa, which he decorated with Ionic columns and neo-classical frescoes by a Roman artist, Mario Spinetti. After his death, the Villa underwent a period of obscurity, though even during this time it still attracted notable figures, such as Benedetto Croce, the revered Italian philosopher and politician, who lived there during the Second World War. In the 1970s, Villa Astor was acquired by a wealthy family, Mariano Pane and his wife, who welcomed many illustrious guests including Princess Margaret, Rudolf Nuriev, Gregory Peck, Sofia Loren, Franco Zeffirelli and Gianni Agnelli. Today, Villa Astor sets the benchmark for luxury accommodation on Amalfi Coast and has been named as a dream vacation home by many luxury lifestyle and travel publications such as Town & Country, Quintessence, Forbes, Bloomberg and the Telegraph.
Plush74 is a curated marketplace for film, photo and event locations across Europe. Clients browse thousands of handpicked spaces, like villas, lofts, studios and event venues, search by description or reference image, chat directly with the location owner, and book through the platform. Location owners can list their space, receive booking requests, and manage everything through their own dashboard.
Search using filters, a text description, or a reference image. Save the ones you like, then send a chat request straight to the owner. You can message several locations and manage every conversation from one inbox. Once you agree on dates and price, Plush74 handles the contract and payment, and you'll see the booking move through simple status steps. Browsing and chatting is free for clients.
Three steps: apply on our listing page and pay a one-time €74 onboarding fee, our team personally reviews your submission for quality, and once approved you get a dashboard to upload photos, set your price and go live. Clients then contact you directly through chat. Plush74 only takes a commission when a booking actually happens. No booking, no fee. There's no monthly subscription.
Each owner sets their own rental rate. Plush74 doesn't fix prices. Rates are usually shown and booked as a day rate, with a standard day counted as 10 hours and extra time billed as overtime. Prices are shown in the location's local currency (EUR or CHF) and are net, excluding VAT where applicable. Always confirm the exact rate and what's included in your quote.
To protect our locations' privacy, listings are shown under a working name and a general area (city and country) only, never the exact street address, until a booking is confirmed. This lets owners stay discoverable without exposing their address to everyone browsing. Once your request becomes a confirmed booking, the full address and details are shared in your booking confirmation and contract.
For general questions, email yeah@plush74.com. The team reads every message. You can also call +49 30 7001 6966, available 09:00-18:00 CET, Monday to Friday. If you're a location owner with a listing question, use members@plush74.com instead. There's also a Contact page with all these details.
There are two main paths: a free client account for anyone looking to find and book a location (browse, save favourites, chat with owners, track requests), and a member account for location owners who want to list a space (upload photos, set pricing, receive chat requests, manage bookings). Companies or agencies managing several locations apply the same way. You choose your path when you sign up.
On any listing page, scroll to the request form below the photos and fill in your name, email, phone, project, budget, team size and dates, plus a short message about your shoot. Click Send Request. The more detail you give, the faster our team can confirm availability. All requests are screened before a chat opens with the location.
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